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This domain dip-san.co.uk states the following, "Welcome to the official home of Dip-San." We observed that the website stated " Patented Self Cleaning Brush System has been developed to provide a totally hygienic alternative to the traditional toilet brush." It also stated " Our product platform has been designed for both at home and a diverse range of away from home toilet environments such as hospitals, care homes, hotels, offices and schools. With floor standing, wall mounted and portable variations to choose from, Dip-San." The header had dipsan as the highest ranking keyword. It was followed by dip-san, the, and Hygienic which isn't as ranked as highly as dipsan. The next words the site used was toilet. brush was also included but will not be understood by search parsers.